Marketing is about telling your story to the people who are most interested in that story. Every book is a story, and every book has an ideal audience. The goal of good marketing copy is to tell a good story.

Every good storyteller uses a variety of tools to spin a yarn. Different situations, different audiences, call for different techniques.

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• Brochure: $250–$500/page

  Business letter: $100–$400

  Business plan: $1,200–$2,500+

  Catalog: $250–$500/page (or $40–$100/item)

  Direct-mail copywriting: $300–$500/page

  Feature article: $1,000–$3,500+

  Fractional-page ad: $200–$800

  Full-page ad: $600–$1,500

  Newsletter: $200–$500/page

  Press release: $150–$450

  Product information sheet/flier: $300–$500/page

  Sales letter: $400–$1,500

  Web-site content: $250–$500/page

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